Proud ambassadors for Vancouver

Our Organization

Proud ambassadors for Vancouver

The economic impact of tourism in Vancouver

2025 Business Sprint

Supporting our tourism sector

We support tourism by developing experiences and promoting Vancouver in target domestic and international markets.

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800+

members and partners

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$8.5B

2026 visitor economy goal

We’re a non-profit, member-based destination management organization, transforming our communities and visitors through the power of travel. Our guiding star is to build a sustainable, resilient visitor economy.

Partners shaping

a spectacular city

Our destination development partners are instrumental in contributing to a desirable visitor economy in Vancouver, helping us to best support key tourism industry groups.

See destination development

Our values are our foundation

Innovation

We always ask if there is a better way.

Transforming ideas into creative solutions and obstacles into opportunities is what we do best. Being curious, courageous. and anticipating change is what drives us forward. 

Accountability

We proudly exceed expectations.

Our commitments are intentional and transparent. We are thoughtful leaders, advocates, and ambassadors for Vancouver. The responsibility to build a sustainable and resilient visitor economy is the foundation of everything we do.

Collaboration

Our success has many partners.

We build bridges and long-standing relationships. More is achieved when we share our successes as well as our challenges. 

Wellbeing

Wellbeing is our starting place.

Being exceptional at what we do starts with creating a culture where every team member can thrive. When wellbeing is a priority, we are more motivated, engaged, and productive. 

Senior Leadership Team

Driven by purpose and focused on our mission, the senior leadership team aligns partnerships, priorities and people to shape Vancouver’s tourism strategy and advance our visitor economy.

Royce Chwin

President & CEO

Stefan Hawes

Vice President, Global Marketing

Michael Drake

Vice President, Meetings, Conventions & Events

Sandra Sharples

Director, People & Culture

Farnaz Riahi

Vice President, Finance & Corporate Operations

Karen Soyka

Vice President, Strategy & Business Development

Meet our
Board of Directors

Destination Vancouver is governed by our 15 board members who volunteer their time to provide strong leadership and guidance to keep the organization accountable and performance-driven.

Rehana Din, Chair

COO B.C. Pavilion Corporation (PavCo)

Mathew Coyne, Director

President CANTRAV Services Inc.

Cody Allmin, Director

Co-Founder & CEO Boxset Collective

Graeme Benn, Director

Dual Property General Manager JW Marriott Parq Vancouver & The Douglas

Michael Cameron, Director

President Grouse Mountain Resort

Mike McNaney, Director

VP & Chief External Affairs Officer
Vancouver Airport Authority

Joanne Burns Millar, Director

CEO
Pacific Destination Services Inc.

Jens Moesker, Director

Regional Vice President, Pacific Northwest &
General Manager, Fairmont Pacific Rim

Geoff Robins, Director

Vice President, Product Development & Marketing
Tradable Bits Inc.

Darren Simpson, Director

General Manager
The Burrard

Chuck We, Director

Executive Vice President, Pacific Northwest/Canada Hudson Pacific Properties

Elise Ferguson, Director, Vice President

Cruise Operations Canada Place, SSA Marine

Thomas Lancaster, Director

General Manager, Granville Island

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Influence a positive

visitor experience

See volunteer opportunities

Proudly championing
Vancouver