ECONOMIC IMPACT

Tourism at a glance

$8.9B

Tourism revenues
2024

60,000+

Employment (jobs)
2024

11.2M

Overnight visitors
2024

$3.1B

Labour income
2024

VISITOR INSIGHTS

A thriving visitor economy

Vancouver welcomes visitors from across Canada and around the world. The graph below provides a summary of total overnight visitation to Vancouver by month and year.

JanFebMarAprMayJunJulAugSeptOctNovDec400K800K1.2M1.6M

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M+

Year-to-date visitors

Jan - Oct 2025

%

Year-to-date growth

Jan - Oct 2025

M

Overnight visitors

2024

+%

Year-over-year growth

2023 - 2024

RESIDENT SENTIMENT

Perceptions from our community

In November 2024, Destination Vancouver invited Vancouver residents to share their views on the economic, social, cultural, and environmental impact of the city’s tourism industry. The survey results and key findings are presented in this report.

Tourism value contribution80% of residents value the contribution visitors make to the local economy.
80%Agree
16%Neutral
4%Disagree

Hotel Supply & Demand

Visitor demand outstrips hotel supply

As year-over-year visitor growth continues, hotel shortage becomes a major challenge. If the available hotel rooms in Metro Vancouver remain unchanged, an increasing number of visitors will be unable to find hotel accommodation—especially in the higher demand summer months.

Monthly hotel room supply & demand (2020 to 2050)
Monthly hotel room supply & demand (2020 to 2050) graph

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HOTEL SUPPLY & DEMAND

Downtown Vancouver hotel performance

76%

Occupancy (-3.5%)
November 2025

$264.94

ADR (-2.8%)
November 2025

$201.42

RevPAR (-6.2%)
November 2025

81.6%

Occupancy (+1%)
Jan-Nov 2025

$348.63

ADR (+3.3%)
Jan-Nov 2025

$284.44

RevPAR (+4.3%)
Jan-Nov 2025

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