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Research & Insights

Insights informing opportunities

A brochure cover showing an aerial view of Vancouver city with mountains and water, titled Destination Vancouver 2022 Business Sprint.

2026 Business Sprint
Aerial view of a waterfront city skyline with modern high-rise buildings and piers extending into the water.

Hotel Community Impact Assessment
ECONOMIC IMPACT

Tourism at a glance

$8.8B

Tourism revenues
2025

66,000+

Employment (jobs)
2025

11.3M

Overnight visitors
2025

$3.1B

Labour income
2025

VISITOR INSIGHTS

A thriving visitor economy

Vancouver welcomes visitors from across Canada and around the world. The graph below provides a summary of total overnight visitation to Vancouver by month and year.

JanFebMarAprMayJunJulAugSeptOctNovDec400K800K1.2M1.6M

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M

Year-to-date visitors

Jan - May 2026

%

Year-to-date growth

Jan - May 2026

M

Overnight visitors

2025 Annual

%

Year-over-year growth

2025 - 2024

RESIDENT SENTIMENT

Perceptions from our community

In November 2024, Destination Vancouver invited Vancouver residents to share their views on the economic, social, cultural, and environmental impact of the city’s tourism industry. The survey results and key findings are presented in this report.

Tourism value contribution79% of residents value the contribution visitors make to the local economy.
79%Agree
18%Neutral
3%Disagree

Hotel Supply & Demand

Visitor demand outstrips hotel supply

As year-over-year visitor growth continues, hotel shortage becomes a major challenge. If the available hotel rooms in Metro Vancouver remain unchanged, an increasing number of visitors will be unable to find hotel accommodation—especially in the higher demand summer months.

Monthly hotel room supply & demand (2020 to 2050)
Monthly hotel room supply & demand (2020 to 2050) graph

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HOTEL SUPPLY & DEMAND

Downtown Vancouver hotel performance

73%

Occupancy (-18pts)
June 2026

$518

ADR (+26%)
June 2026

$378

RevPAR (+1%)
June 2026

76%

Occupancy (-0.5pts)
Jan-June 2026

$343

ADR (+11%)
Jan-June 2026

$262

RevPAR (+11%)
Jan-June 2026

Dive into
more details

City skyline with a stadium, waterfront buildings, boats docked and sailing on calm water under a clear blue sky.

Media Release

New report from Destination Vancouver shows events generated more than $544 million in economic output for Vancouver in 2024
A brochure cover showing an aerial view of Vancouver city with mountains and water, titled Destination Vancouver 2022 Business Sprint.

Corporate Strategy

2026 Business Sprint
A brochure cover showing an aerial view of Vancouver city with mountains and water, titled Destination Vancouver 2022 Business Sprint.

Corporate Strategy

2025 Business Sprint
People socializing on a rooftop terrace with mountains and cityscape in the background, text reads 2025 visitors by market.

Visitor Insights

2025 Visitors by Market
Crowd watching outdoor movie screening by waterfront with city skyline and boats at dusk, titled 2024 visitors by market.

Visitor Insights

2024 Visitors by Market
Four people in red jackets rowing a boat on water with a cloudy sky, text reads 2023 visitors by market.

Visitor Insights

2023 Visitors by Market
Report cover showing Vancouver waterfront with cruise ship and text Historical visitors by year 1994-2023
Historical Visitors by Year

Proudly championing
Vancouver