To support Vancouver's tourism industry in developing their experiences and promoting Vancouver in target Canadian, US, and international markets.
To responsibly rebuild a sustainable and resilient visitor economy to $8.5 billion by 2026.
To transform our communities and our visitors through the power of travel.
Our corporate core values as developed by our team are:
Always ask if there is a better way
Transforming ideas into creative solutions and obstacles into opportunities is what we do best. Being curious, courageous and anticipating change drives us forward.
We proudly exceed expectations
Our commitments are intentional and transparent. We are thoughtful leaders, advocates and ambassadors for Vancouver. The responsibility to build a sustainable and resilient visitor economy is the foundation of everything we do.
Success has many partners
We build bridges and long-standing relationships. More is achieved when we share our successes as well as our challenges. Together with our partners, we are one ‘Team Vancouver.’
Well-being is our starting place
Being exceptional at what we do starts with creating a culture in which every Team Member can thrive. Each of us are more motivated, engaged and productive when our wellness is a priority.
❐ See our Members section if you are a business interested in working with Destination Vancouver.
❐ Visit our Media section if you are a local, national or international journalist looking for story ideas, assistance or resources. We're here to help!
Destination Vancouver is the non-profit, member-led destination management organization for the spectacular city of Vancouver, BC. Our purpose is to transform our communities and our visitors through the power of travel and to be thoughtful leaders, advocates and ambassadors for our city. We work with our 800+ members and our partners in Vancouver's visitor economy to develop compelling experiences and offerings for our visitors and to promote Vancouver in key Canadian, US, and international markets. The responsibility to build a sustainable and resilient visitor economy is the foundation of everything we do.
Experience Vancouver (Visitor Services & Sales)
Marketing (Consumer, Trade and Meetings)
Communications & Media Relations
Meetings & Conventions
Market Development - Meeting & Convention Sales
Board of Directors
Leadership and guidance are provided by our 15-member Board of Directors, each elected to represent our membership and the community of interests that are related to tourism in Metro Vancouver. The Board strategically guides the operations of Destination Vancouver and makes policy decisions which reflect Destination Vancouver’s four pillars of governance; strategy, finance, risk, and industry issues and opportunities.