About Us


To support Vancouver's tourism industry in developing their experiences and promoting Vancouver in target Canadian, US, and international markets.


To responsibly rebuild a sustainable visitor economy to $13B by 2026.


To transform our communities and our visitors through the power of travel.

Our corporate core values are:

We live, breathe and share Vancouver
Our passion for the destination motivates all we do. We champion tourism as a positive force for the city and are invested in the sustainability of our industry.

We are powered by people
We cultivate an open, respectful and professional environment where success and collaboration thrive. People are the source of our strength.

We are adventurous
We are empowered to take educated risks, pursue new ideas, and build big-picture strategies. We are driven by continuous growth and inspire industry leadership.

We play with purpose
We value work/life balance and embrace opportunities to recharge and rejuvenate. We believe play enhances creativity and take inspiration from our surroundings.

❐ See our Members section if you are a business interested in working with Destination Vancouver.

❐ Visit our Media section if you are a local, national or international journalist looking for story ideas, assistance or resources. We're here to help!

Our Leadership

Destination Vancouver is a destination marketing & management organization and business association. Prior to the COVID pandemic represented approximately 1,000 members, we now have 800 Members in tourism and related industries/activities. Our purpose is to effectively market Metro Vancouver as a destination for leisure, meeting and event travelers. Our goals are to attract visitors to the region, encourage them to stay longer and ensure they return. This is done through the coordinated group action of members and staff working together.

Destination Vancouver's team includes approximately 29 full-time staff, and approximately 200 volunteers, working under the following program areas.

Experience Vancouver (Visitor Services & Sales)

  • Experience Vancouver
  • Cultural Tourism


  • Marketing (Consumer, Trade and Meetings)
  • Digital Marketing
  • Communications & Media Relations
  • Marketing Research
  • Marketing Services

Destination Development

  • Destination Development
  • Membership Services
  • Destination Sustainability

Meetings & Conventions

  • Market Development - Meeting & Convention Sales
  • Convention Services
  • MIND Partnership

International Markets

  • Travel Trade 

Corporate Services

  • Finance
  • Information Technology
  • Human Resources

Board of Directors

In order to accurately reflect the activities of our members, Destination Vancouver is led by our Board of Directors. Based on the mandate of the Board of Directors, the organization develops the strategies and plans to implement initiatives and achieve the desired results and targets. Strong leadership and guidance is provided by our 15 member Board of Directors, who represent each aspect of Greater Vancouver's tourism industry. These board members contribute their extensive knowledge and experience to our organization.

See our list of Board of Directors.