Vancouver Specialist Program - Privacy

Destination Vancouver Personal Information Protection Policy


This Personal Information Protection Policy sets out the principles which The Greater Vancouver Convention and Visitors Bureau ("Destination Vancouver") observes regarding the collection, use and disclosure of personal information about any identifiable person, including Destination Vancouver's members, and members of the public who use Destination Vancouver's services and facilities, but excluding Destination Vancouver's employees and volunteers.
This Personal Information Protection Policy is subject to all applicable laws.
If personal information is made anonymous by removing details so that an individual is not identifiable to the user or recipient of that information, it is not governed by this Policy but will still be treated with appropriate safeguards.


For the purposes of this Personal Information Protection Policy:

"Contact information" means information to enable an individual at a place of business to be contacted and includes the name, position name or title, business telephone number, business address, business email or business fax number of the individual.
"Customers" and "members" includes current, past and prospective customers and members. This Policy is subject to all applicable laws; and

"Personal information" means any information about an identifiable individual, whether it was collected before or after this Policy was first published, including but not limited to the individual's name, address, age, gender, identification numbers, income, employment, assets, liabilities, credit card numbers, credit ratings, financial plans and other finance-related information. "Personal information" may also include a physical description, habits, personality, character, marital history, immigration status, travel or movement details, lifestyle, leisure activities, professional or trade union memberships, and licences and permits held. Personal information does not include contact information. With respect to any specific individual, Destination Vancouver may or may not have personal information within these enumerated categories.


Destination Vancouver is responsible for all personal information under its control. The Destination Vancouver Privacy Officer (the "Privacy Officer") is accountable for Destination Vancouver's compliance with the principles described in this Policy, and may be contacted at:

The Privacy Officer
Destination Vancouver
Suite 210-200 Burrard Street
Vancouver, BC V6C 3L6
Telephone : 604-682-2222             

Destination Vancouver has established and implemented: (a) procedures to protect personal information; (b) procedures to receive and respond to complaints and inquiries; (c) employee and volunteer training and information programs to explain this Policy and related personal information protection procedures and practices; and (d) practices to ensure that clients and other individuals who contact Destination Vancouver have access to this Policy and to other literature explaining Destination Vancouver's related personal information protection practices and procedures.


Subject to applicable law, Destination Vancouver will identify the purposes for which personal information is collected, used or disclosed before that information is collected, used or disclosed, as the case may be.

General Purposes

The general purposes for which Destination Vancouver may collect, use or disclose information concerning customers and members include the following: (a) to manage and promote Destination Vancouver's operations; (b) to better understand the needs of Destination Vancouver's customers and members, to provide promotional and other information about Destination Vancouver and the Greater Vancouver area, and to respond to specific requests; (c) to fulfill requests for reservations, bookings or other arrangements with third parties; (d) to operate and fulfill contests; and; (e) to comply with legal and regulatory requirements.

Disclosure to Affiliates, Agencies and Service Providers

Destination Vancouver may transfer personal information to a third party for processing or to provide services, including third parties for whom Destination Vancouver acts as a booking or reservations agent, but uses contractual or other means to provide a comparable level of protection while the information is in the custody of that third party.

Changed Purposes

From time to time, Destination Vancouver may wish to use or disclose personal information for a purpose other than that for which it was initially collected. Destination Vancouver will ensure that personal information is not used or disclosed for that new purpose unless the individual is informed of the new purpose and gives his or her consent.


Subject to applicable legal exceptions, Destination Vancouver will make a reasonable effort to ensure that the individual is advised in advance of the purposes for which his or her personal information will be collected, used or disclosed, and that his or her consent to those activities is obtained. As required by applicable law, consent may be express or implied.

Destination Vancouver does not, as a condition of the supply of products or services require an individual to consent to the collection, use or disclosure of personal information beyond that required to fulfill Destination Vancouver's explicitly specified and legitimate purposes.

An individual may withdraw his or her consent to collection, use or disclosure at any time, subject to legal or contractual restrictions and the provision of reasonable notice to Destination Vancouver. If an individual withdraws his or her consent to the collection, use or disclosure of personal information, he or she may be unable to access Destination Vancouver's products or services.

From time to time, Destination Vancouver may also collect information from external sources such as credit reporting agencies, credit grantors and income sources and personal references identified to Destination Vancouver for this purpose.


Destination Vancouver limits the amount and type of personal information collected to that which is necessary for the purposes identified by Destination Vancouver.


Destination Vancouver does not use or disclose personal information for purposes other than those for which it was collected, except with the consent of the individual or as required or permitted by law. Personal information is retained only as long as necessary for the fulfillment of those purposes.

Personal information that has been used by Destination Vancouver to make a decision about an individual will be retained long enough to allow the individual access to the information after the decision has been made.


Destination Vancouver aims to keep personal information as accurate, complete, and up-to-date as is necessary for the purposes for which it is to be used. However, Destination Vancouver does not routinely update personal information, unless such updating is necessary to fulfill the purposes for which the information was collected.

Destination Vancouver generally relies upon individual customers and members to provide up-dated information, such as changes to addresses and other contact information, and changed financial information.

If an individual successfully demonstrates to Destination Vancouver that personal information is inaccurate, incomplete, out of date, or irrelevant, Destination Vancouver will revise the personal information. If necessary, Destination Vancouver will disclose the revised personal information to third parties which were provided with the wrong information to permit them to revise their records as well.


Destination Vancouver has implemented appropriate security safeguards to protect personal information against loss or theft, as well as unauthorized access, disclosure, copying, use, or modification. The nature of the safeguards vary depending on the sensitivity of the personal information that has been collected, the amount, distribution, and format of the information, and the method of storage. The more sensitive personal information is safeguarded at a higher level of protection.

The methods of protection employed by Destination Vancouver include: (a) physical measures, including locked filing cabinets and restricted access to offices; (b) organizational measures, such as security clearances and limiting access on a "need to know" basis; and (c) technological measures, such as the use of passwords and encryption.

Destination Vancouver takes care to inform employees and volunteers about Destination Vancouver's policies and procedures for protecting personal information and emphasizes the importance of complying with them. Employees and volunteers are required to conform to Destination Vancouver's policies and procedures concerning the security of personal information.

Destination Vancouver uses care in the disposal or destruction of personal information, to prevent unauthorized parties from gaining access to the information.


Destination Vancouver strives to be open about its policies and procedures with respect to management of personal information. Destination Vancouver makes this information available in a form that is generally understandable. Copies of this Personal Information Protection Policy are by contacting the Privacy Officer.


Upon an individual's request in writing, Destination Vancouver will inform that individual of the existence, use, and disclosure of his or her personal information and the individual will be given access to that information, except where the law requires or permits Destination Vancouver to deny access. Destination Vancouver may require the individual to provide sufficient information to permit Destination Vancouver to provide an account of the existence, use, and disclosure of personal information.
Destination Vancouver will respond diligently to a proper request and in any case not later than 30 days after receipt of the request, unless that time is extended according to applicable law. As permitted by applicable law, certain charges may be applicable in respect of certain requests.


Any individual may direct a challenge concerning compliance with this Personal Information Protection Policy to the Destination Vancouver Privacy Officer. Destination Vancouver has established procedures to receive and to respond to complaints or inquiries about Destination Vancouver's policies and practices relating to the handling of personal information.

Destination Vancouver investigates all complaints. If Destination Vancouver finds that a complaint is justified, Destination Vancouver will take appropriate measures, including, if necessary, amending its policies and practices.