Tourism Vancouver has launched a campaign to celebrate what locals adore most about their beloved city. In line with current provincial health orders, Tourism Vancouver’s new promotion features how people can safely support businesses in their neighbourhood now.

Named #LoveVancouver, the new campaign calls on residents to post snaps and videos on their social channels of their favourite restaurants, outdoor adventures, special experiences, and memories in the city for a chance to win some very Vancouver prizes. To rekindle the love and passion locals have for the place they live, #LoveVancouver reminds residents of all the different ways to rediscover the incredible experiences offered by the destination’s many tourism businesses. More than ever, the city’s tourism industry depends on Vancouverites taking to heart their responsibility to stay and support local now, and throughout this upcoming summer.

By visiting, Metro Vancouverites can find getaway inspiration and offers to help plan and book their trips to the city this summer and into the fall. When the time is right to travel again, it will be the perfect opportunity for residents to re-discover their first love, Vancouver, as a proud local with the wonder of a first-time visitor!

The new #LoveVancouver landing page, complete with a love letter to residents, will highlight the best of the city including:

  • Specials for locals
  • Arts and Exhibits on now
  • Attractions and Activities
  • Places to stay
  • Chances to win Vancouver prizing

Locals are encouraged to check back often as new content will be added throughout the coming weeks and throughout the summer.

Tourism Vancouver will continue to follow the lead of Provincial Health Officials as the campaign rolls out in phases. When appropriate, the campaign will incorporate other activations and elements to bring vibrancy back to the city. Tourism Vancouver’s #LoveVancouver campaign will also support provincial and national promotions, including #CanadaNice, to intensify pride of place and reignite the love for travel when the time is right.

“When the time comes to reconnect with family and friends, we are asking residents to make Vancouver their destination for this year’s getaway to support local businesses,” said Royce Chwin, President and CEO, Tourism Vancouver. “Locals will have the unique opportunity to rediscover the Vancouver they love in a way they’ve not been able to before. With health and safety measures in place including timed entries, attractions can be experienced almost as a private tour; and the cityscape can be enjoyed from a new vantage point in any of our downtown hotels at amazing rates. As a city immersed in nature, a summer vacation in Vancouver is like no other – and it’s all in our backyard.”

Find your Vancouver inspiration at @Inside_Vancouver on Instagram and #LoveVancouver