As travel gets easier for Canadians and Americans, Destination Vancouver is launching a new video campaign to reconnect visitors with the energetic vibrancy of Vancouver. Showcasing the transformational experiences Vancouver has to offer; the video is designed to instill optimism and invite visitors near and far to #Love Vancouver.
The resilience and determination of the city’s diverse local tourism sector was central to the creation of this video and capturing the vibrancy of Vancouver. After a challenging 19 months, Destination Vancouver’s new video is a celebration of the unique urban rainforest found only in Vancouver – nature coupled with sophisticated urban experiences. Highlighting the depth and breadth of unique experiences the city has to offer, viewers will spot iconic Vancouver sights and tastes like the Stanley Park Seawall, exceptional Indigenous art exhibits at the Museum of Anthropology, epic views from Capilano Suspension Bridge, spectacular aerials from a Harbour Air flight, delicious Aburi sushi and paddleboarders striking a yoga pose or two. From the West End, the heart and home of Vancouver's LGBTQ2S+ community, to the rich heritage of Chinatown, Destination Vancouver’s new video showcases how one city’s neighbourhoods are defined by passions and rich cultures.
Keeping to local roots, the original song “Wild Heart” featured in the video is by Vancouver-based recording artist, songwriter, and producer, Desirée Dawson. Desirée is of mixed ancestry, her mother is of French-Canadian settler ancestry from Ontario and her father is of African descent from South Carolina. Watch the video here.
Destination Vancouver’s video will be released across digital video channels and Connected TV across Canada and Washington State beginning in late October until Spring 2022. As a drive market, travellers from Washington State are an important audience for Vancouver and this campaign will remind American visitors of all the new and familiar experiences awaiting them in the city.
With a focus on what makes Vancouver a culturally diverse and urban destination within nature, this new video campaign is ultimately a message to Canadian and US visitors that the city’s tourism sector is ready to welcome them back.