Tourism Industry Association of BC (TIA BC)

  • #200 - 948 Howe Street
  • Vancouver, BC V6Z 1N9
  • Phone: 604.685.5956

The Tourism Industry Association of BC (TIABC) advocates for the interests of British Columbia’s $15 billion+ visitor economy. As a not-for-profit tourism industry association, TIABC works collaboratively with its members – private sector tourism businesses, industry associations and destination marketing organizations – to ensure the best working environment for a competitive tourism industry.

We have taken significant steps to modernize our organization by expanding membership to include all sector businesses and destination marketing organizations, updating our governance model, and by establishing progressive methods to better distill issues and provide practical solutions. A world-class industry that competes in a tough, global marketplace requires a respected trade association that adheres to best practices in research-based policy development and advocacy.

TIABC’s vision is for the tourism industry to be recognized as one of British Columbia’s leading and sustainable industries. As the primary advocate for B.C.’s visitor economy, TIABC unites operators, sectors, DMOs, government and residents to support and be passionate about making this province a great place for tourism.

COTA's advocacy efforts are facilitated by its dedication to research. To ensure COTA is representative of the province, COTA seeks input from both its members and industry. COTA researches issues before developing position statements, ensuring that policies are the result of well informed and represented decisions.

COTA works hard to keep its members up to date with industry developments through COTA's many communications. COTA publishes Tourism News, COTA Alerts, and Monthly Member Updates.

COTA offers its members the opportunity to sit on the COTA Council, network with tourism colleagues, and share ideas and opportunities at private functions. Throughout the year COTA hosts Issue Forums, Council Meetings and, along with its partners, the BC Tourism Industry Conference.