The biggest concert of the year is happening in Vancouver! To celebrate, the West 4th businesses have put together themed prizes for you to win all week long - including a Taylor Swift album on vinyl, lip glosses, tote bags, friendship bracelets, and more.

Here's how it works:
1. Head to participating West 4th businesses (listed below) and try their featured product. It may be a fun t shirt, sparkly boots, ice cream flavor, welded bracelets, selfie walls, and more!
2. Follow the business and @shopwest4th on Instagram. You'll get a West 4th Eras themed prize including a West 4th Eras Tour lip balm, tote bag, or friendship bracelet.
3. Once you have your mini prize, you can enter to win the GRAND PRIZE by commenting on our Instagram post who you would take to the eras tour with you. Tag as many friends as you like, each comment is an entry.

Grand prize:
Taylor Swift Album, Gift Card to EACH participating business, West 4th ERAS TOUR lip balm, tote bag and friendship bracelet!

Participating Businesses:
Gravity Pope, Poppy Barley, Melanie Auld Jewlery, The Right Shoe, Makers, Shoes on Fourth, Miz Mooz, Mavi Jeans, Lojel and more!!